Meet the 2025 Kraft Prize winner & finalists
Kraft Prize winner: ThriveLink
ThriveLink is an innovative telephonic AI enrollment solution that empowers families to verbally complete and submit applications for safety-net programs like health insurance, food stamps and utility assistance. Led by founder and CEO, Kwamane Liddell, ThriveLink uses AI-powered phone agents that guide patients through enrollment in safety-net programs, Medicaid redetermination, transportation services, wellness visits, and more – using voice, not screens. Since its founding, ThriveLink has submitted over $2 million in applications for 2,500+ families and partnered with leading health systems to improve health outcomes.
Kraft Prize finalist: Mae
Mae is a digital first solution that was built to address the specific clinical, social and cultural needs of expectant mothers. Led by founder and CEO, Maya Hardigan, Mae combines community-based doula support, care coordination, risk tracking, and education throughout the perinatal period. The platform also enables early identification of needs and pregnancy-related risks to support earlier interventions.
Kraft Prize finalist: Sober Sidekick
Sober Sidekick is a peer-led application that gamifies peer-to-peer support to help decrease the rate of relapses among individuals seeking treatment for substance use. Led by founder and CEO, Chris Thompson, who created the platform based on his own recovery experience, the customizable program ensures immediate and accessible support for individuals struggling with substance use disorder.